Building Social Media Marketing Strategy for a brand or company is not an easy task, but it could be very rewarding if you know the right tools and techniques. Social media marketing is used to build a brand image online, generate leads, and grow the business outreach to a new audience. There are few steps companies can follow when building the strategy for their social media marketing on every platform.
1. Creating A Different Strategy for Each Platform
If your business is not on the internet, your business might not survive long. Many businesses ignore the importance of social media presence or they do not have a dedicated strategy for social media. Each Platform is unique and has its own customer outreach, so planning a strategy for each platform is a must to stay ahead in the game and reaching out to the maximum number of potential customers. YouTube requires different content as compared to Facebook and Twitter. So planning is required in starting with any platform to build your brand presence.
2. Post Regular Content
Posting regular content helps to engage users over each platform. Twitter moves a lot faster as compared to Instagram or Facebook. Maintain a strategy for each platform and by using ZoHo to post to all social websites in order to save time and keeping track of each post. Content has to be different for each different platform, posting the same content over each social website will decrease the audience’s attention.
3. Unique and Relevant Post
Quality always prevails over quantity. You must be regular but also have to post relevant content users can relate to either your services or brand image. Entrainment factors can also boost your audience’s attention spam time plus helps you to stand out from the other posts on the internet. Keeping a calendar to track the post details and its content is a must. Companies should always be aware of what is trending online but also be aware of its origin.
4. More Images/Videos Posts
Images/ videos tend to be shared more by users than any other content posted on the internet. Instagram, Tumblr, and Pinterest are very good platforms to share your brand images/videos with your followers. Getting new images for your content could be a daunting task but various online tools like Canva can help brands and companies to use free images and templates to create fresh content.
5. Rebranding the Post
It is often called A/B testing which implies restructure your image with a different heading or title. Companies will resend the same image/video/link with different taglines or headings to see which one performed the best.
6. Tracking and Analysing
Tracking your social media feeds and analyzing the total traffic for each post will not only help you to understand the dynamics of your Social media Strategy but also tell you if you need to bring any change in your approach. Tracking the metrics for your post will give you an idea of your audience and what they like to see and what they do not like to see.
7. Paid Media Marketing
Companies are now promoting their content or post via paid marketing tools to get to the right audience and generate relevant traffic for their business.
8. Creating A Community
It is helpful to build, interact with, and follow a community. Companies follow likeminded people on the internet, especially on Social media platforms. Companies often discuss their relevant issues and solutions over the forum and way to learn new skills/techniques to strengthen their online presence. Interacting with people in the online community will give you an insight into your business and a platform to share your knowledge.
9. Following Your Competition
You can follow your competition over social media and learn a lot about what to do and what to avoid to gain maximum traction. You can compare your content with your competition and give your strategy a change if required. You never know what you can learn from the competition.
10. Using The Right Keywords
Using the right keywords can drastically improve your social presence. Most of social media platform performs on search features that give the audience the right content what they are trying to look for. When people search the trending word on social media, the right keywords used in your content can help you to be on the result page, which itself gives you a bigger audience.
We have tried to cover the most crucial points and hopefully, this serves as some much-needed inspiration for creating a social media marketing strategy that will withstand the test of time.